The Appeal
Whiteley Village was formed from the bequest of philanthropist, William Whiteley, who was also London’s first department store owner. On his death in 1907 he left £1 million to purchase land and build houses “to be used and occupied as Homes for aged poor persons”.
Today, the Village has a cosmopolitan community of over 500 people, who, without our help, would find themselves in very difficult circumstances. At the core of the village are the Arts and Crafts style, Grade II listed cottages. They were built for an age that is long gone and they now need considerable refurbishment. Wheelchair access, improved heating and insulation and better all round living space are just some of the important areas to be improved. As well as being declared a Conservation Area, the village requires extra special care in its restoration due to the nature of the repairs to the listed buildings. This, of course, requires a much larger budget to meet these special requirements than it would to modernise standard buildings.
In 1997 The Whiteley Homes Trust instigated a phased programme of improvement works to the cottages and this is well under way with a good number of the cottages now brought up to date. Over the next five years or so, an additional £6 million has to be raised to complete the works and this we are seeking to do through the help of charitable trusts and people like William Whiteley - philanthropists of the modern world who recognise the importance of the work we do to support elderly people at a vulnerable stage in their lives
HRH The Prince of Wales is the patron of the Whiteley Village Appeal and is highly supportive of the essential work we are doing.
HRH Prince Charles unveiling
the centenary plaque
